How to Remember What You Read

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Originally posted on TIME:

A great place to start with book retention is with understanding some key ways our brain stores information. Here are three specific elements to consider:

  1. Impression
  2. Association
  3. Repetition

Let’s say you read Dale Carnegie’s How to Win Friends and Influence People, one of our favorites here at Buffer. You loved the information and want to remember as much as possible. Here’s how:

Impression – Be impressed with the text. Stop and picture a scene in your mind, even adding elements like greatness, shock, or a cameo from yourself to make the impression stronger. If Dale Carnegie is explaining his distaste for criticism, picture yourself receiving the Nobel Prize for Peace and then spiking the Nobel Prize onto the dais.

(Another trick with impression is to read an important passage out loud. For some of us, our sensitivity to information can be greater with sounds rather than visuals.)

Association

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Data Science Talent is Key to Analytical Innovators


Originally posted on Technopreneurph:

Companies continually look for ways to outperform their competitors. One way they are trying to get ahead is through the application of analytics on their data. Researchers, for example, have found that top-performing businesses were twice as likely to use analytics to guide future strategies and guide day-to-day operations compared to their low-performing counterparts.

Researchers from MIT and SAS suggest that top performing companies use analytics differently than bottom performing companies. They found that Analytic Innovators (businesses where analytics created a competitive advantage and has helped innovation), more so than Analytically Challenged, use analytics primarily to increase value to the customer rather than to decrease costs/allocate resources, aggregate/integrate different business data silos to look for relationships among once-disparate metrics and gain executive support around the use of analytics to encourage sharing of best practices and data-driven insights throughout the company.

Analytics don’t occur in a vacuum. Companies need the right…

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Singapore uses Robot Swans to Monitor Water Quality

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Originally posted on Quartz:

To test the water quality in a reservoir, workers typically take a boat around to collect samples. But that’s a painfully slow way to collect data, especially if there’s a sudden outbreak or contamination.

A team in Singapore is working on an alternative approach: GPS-guided robots that take measurements and wirelessly transmit results back to researchers—and look like swans to blend in with the environment.

Called NUSwan, the project is led by researchers at the Environmental Research Institute and the Tropical Marine Science Institute, both part of the National University of Singapore.

NUSwan researchers at the reservoir. NUSwan researchers at work.

They have been testing the propellor-driven robots in Singapore’s Pandan Reservoir, which is already popular among remote-controlled-boat hobbyists:

Researchers can remote control a swan like toy boat, but the idea is to program it with some instructions and then let it wander around, testing on its own. GPS can help ensure a robot doesn’t check the same area over and…

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Simple Formula for Answering ‘Tell Me About Yourself’

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Originally posted on TIME:

themuselogo

This post is in partnership with The Muse. The article below was originally published on The Muse.

“So, tell me about yourself.”

What seems like such a simple question can really make you sweat, especially in an interview. What, exactly, should you share—not just to build rapport, but to show that you’re the perfect fit for the job?

Fear not, job seekers: There’s a super-simple formula that will help you answer this question with ease. Watch this quick video as our CEO Kathryn Minshew gives a simple tip from our career expert Lily Zhang, then try it out for yourself!

How to Answer “Tell Me About Yourself”

So, the first question you’re probably going to get in an interview is, “Tell me about yourself.” Now, this is not an invitation to recite your entire life story or even to go bullet by bullet through your resume. Instead…

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How Much Will You Pay to Protect Your Data?


Pedro Calado:

A “Putting a price on data” infographic, very interesting article and arguments on the current Information Society.

Originally posted on What's The Big Data?:

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Citations Aren’t Enough: Academic Promotion and Scholar’s Presence in Popular Media


Scholars all around the world are almost solely judged upon their publications in (prestigious) peer-reviewed journals. Asit Biswas and Julian Kirchherr argue that publications in the popular media must count as well. After all, these publications are crucial in informing practitioners’ decision-making.

Many of the world’s most talented thinkers may be university professors, but sadly most of them do not shape today’s public debates or influence policies. Indeed, scholars often frown upon publishing in the popular media. “Running an opinion editorial to share my views with the public? Sounds like activism to me”, a professor recently noted at a conference, hosted by the University of Oxford. The absence of professors from shaping public debates and policies seems to have exacerbated in recent years, particularly in the social sciences. Even debates among scholars do not seem to function properly.

Up to 1.5 million peer-reviewed articles are published annually. However, many are ignored even within the scientific community: 82 percent of articles published in humanities are not even cited once. Rarely do scholars refer to 32 percent of the peer-reviewed articles in the social and 27 percent in the natural sciences.

If a paper is cited, though, this does not imply it has actually been read. According to one estimate, only 20 percent of papers citedhave actually been read. We suspect that an average paper in a peer-reviewed journal is read completely at most by no more than 10 people. Hence, impacts of most peer-reviewed publications even within the scientific community are miniscule.

knowledge policyImage credit: oscar cesare (Wikimedia, Public Domain)

Many scholars aspire to contribute to their discipline’s knowledge and to influence practitioner’s decision-making. However, it is widely acknowledged practitioners rarely read articles published in peer-reviewed journals. We know of no senior policy-maker, or senior business leader who ever reads any peer-reviewed papers, even in recognized journals like Nature, Science or The Lancet. No wonder: First of all, most journals are prohibitively expensive to access for anyone outside of academia. Even if the current open-access-movement becomes more successful, the incomprehensible jargon and the sheer volume and lengths of papers (mostly unnecessary!) would still prevent practitioners (including journalists) from reading them. Original Source (LSE Impact of Social Sciences)

Video Games in the Age of Cell Phones

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Originally posted on TIME:

More than 100,000 new iPhone and iPad games were uploaded to Apple’s App Store last year–upwards of 500 a day, by some estimates. There were puzzle games, role-playing games, strategy games, shoot-’em-ups, sports games, quizzes, war games, word games. Some were good. Some were bad. Some were truly terrible. The vast majority of them went unnoticed and sold poorly if at all.

So why do people make them? Because a) mobile games, as they’re called, are relatively easy and inexpensive to develop, and b) a successful one pretty much prints money.

The canonical example is Flappy Bird. A simple game featuring a squat little bird that tries (and usually fails) to fly between big green pipes without touching them, Flappy Bird was coded over a long weekend in 2013 by a 28-year-old in Hanoi named Dong Nguyen. Since then it’s been downloaded over 50 million times and was making $50,000…

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A Diet Might Cut the Risk of Developing Alzheimer’s


Originally posted on Chez Froggie:

The MIND diet was developed by researchers at Chicago’s Rush University Medical Center, whose recent study found that certain foods could help prevent the onset of Alzheimer’s disease. Photo: Getty

The MIND diet combines elements of the heart-healthy Mediterranean diet and the DASH diet, which aims to reduce high blood pressure. The MIND diet also includes ‘brain-healthy’ foods such as lots of green leafy vegetables, blueberries and nuts. A study found adhering strictly to any of the three diets lowered the risk for Alzheimer’s disease. But only the MIND diet had significant benefits even with moderate adherence.ENLARGE
The MIND diet combines elements of the heart-healthy Mediterranean diet and the DASH diet, which aims to reduce high blood pressure. The MIND diet also includes ‘brain-healthy’ foods such as lots of green leafy vegetables, blueberries and nuts. A study found adhering strictly to any of the three diets lowered the risk for Alzheimer’s disease. But only the MIND diet had significant benefits even with moderate adherence. PHOTO: HARALD WALKER/CORBIS

The study is part of a small body of research investigating how nutrition can improve brain health and stave off the cognitive decline and memory impairment that comes with Alzheimer’s disease and other forms of dementia. Experts…

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Green Spaces Linked to Improved Memory and Focus in Children

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Originally posted on Quartz:

The benefits of green spaces to human health and the environment include slowing soil erosion and potentially even making us kinder.

Now there’s evidence that they may help school children focus, too.

A new study published in the Proceedings of the National Academy of Science (paywall) found that over the course of a year, children exposed to more green areas at school in Spain had slightly better memory and focus over the course of a year.

Researchers at the Pompeu Farba University in Barcelona, Spain looked at roughly 2,500 students aged 7 to 10 and the amount of green space they had exposure to based on the location of their home and school. Using a satellite image of the area of study, the scientists applied a computer model that highlighted green areas based on visible and infrared light reflections and then ranked different areas on a grid based on a vegetation index. Every three months, researchers then gave…

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Productivity – Encourage workers to keep track of time can make them healthier and more productive


Originally posted on Chez Froggie:

WSJ: Productivity – Encourage workers to keep track of time can make them healthier and more productive

Improve productivity AND your morale & health – by tracking how you use your time.  Remember – lost time can never be reclaimed – so use time wisely and strategize each morning how you will spend your day!

  • JOURNAL REPORTS
  • April 2, 2012

Employees, Measure Yourselves

Encouraging workers to keep track of what they’re doing can make them healthier and more productive

    By H. JAMES WILSON

Imagine how much better workers could do their jobs if they knew exactly how they spend their day.

Suppose they could get a breakdown of how much time they spend actually working on…

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