Big Data and Intuition: The Future of Marketing

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Originally posted on Gigaom:

Technology isn’t only getting faster, it’s getting smarter. Computers are able to recognize and learn from patterns and make changes in real-time. Their improved analytic and decision-making abilities now allow them to outperform humans in areas such as medical diagnosis and customized marketing campaigns.

However, it’s hard for marketers to embrace data analysis when they’ve trusted their own gut to fuel decisions for so long. It’s a point of pride for many.  The problem is, the strategy frequently fails. A 20 year study of political pundits found that they were only as accurate as a coin toss, suggesting that successful “intuitive” decisions are often a lucky guess.

On the other hand, a McKinsey study found that companies who put data at the center of marketing and sales decisions improve marketing ROI by 15% – 20%. Data-driven personalization, in particular, can lift sales 10% or more. For example, Bank of America…

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Race and Ethnicity in College Students Dating Patterns


In this animated infographic, Sociologist Philip Cohen (University of Maryland) walks us through the story behind the numbers on the racial and ethnic divisions we see among college students and their dating patterns.

Inequality in the Skies: Applying the Gini Index to Airplanes


Originally posted on orgtheory.net:

I’m on a plane right now, flying from Sacramento back to Albany. And sitting here I’m reminded of how air travel itself reflects the growing inequality of society in a trivial, but suggestive, way.

Planes have always had first-class and passenger cabins, at least as far as I know. If the Titanic had this distinction, I’m guessing it was in place from the beginning of commercial aviation.

But for most of my adult life, planes—at least the ones I usually fly on, from one U.S. city to another—looked something like this:

plane 1

Just roughing it out here, this means that 7% of the passengers used about 15% of the room, with the other 93% using 85% of the cabin space. Such a plane would have a Gini index of about 8. (For reference, the U.S. Gini is about 48, and the global one is around 65.)

Domestic airlines have pretty much…

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Psychology of Color: Truth or Simple Personal Taste?


Originally posted on Social Media for Learning:

colouring pencils

Image source: Wikipedia

How we use any of these colours in our lives can be very personal. From the way we dress, decorate our homes or even prepare food; we each may have different preferences to colour combinations. What pleases one person’s eyes can be a total turn off for another!

The Logo Company have put together an infographic on the emotions colours convey and aligned these with famous brands and the design of their logos. They say:

  • yellow = optimism
  • orange = friendly
  • red = excitement
  • purple = creative
  • blue = trust
  • green = peaceful

Color Emotion Guide

Image source: http://thelogocompany.net/blog/infographics/psychology-color-logo-design/

Colour Calculator 

How does this then translate into the design of blogs or the creation of visuals as banners for social sites and profiles? Do you consider the combinations of the colours you use?

Session College offer a free interactive Colour Calculator to help you select the optimum colour combinations for any design…

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TIPPING POINTS? MALCOLM GLADWELL COULD USE A FEW


Originally posted on Our Bad Media:

In the summer of 2012, just days before a certain columnist was found to have plagiarized from The New Yorker, a staff writer at the prominent magazine itself resigned in the wake of a widespread plagiarism scandal. The journalist, famous for pop-science works that generated scathing reviews, had been using unattributed quotations taken from other people’s interviews. He had copied-and-pasted from his peers. Generally, he had faked his credentials as an original researcher and thinker.

The New Yorker itself had a doozy on its hands. The scandal had tarred the magazine’s famed fact-checking department, despite claims that its procedure was “geared toward print, not the Web.” Editor-in-chief David Remnick was embarrassed. He’d initially kept the writer on board, distinguishing one bout of self-plagiarism from the more serious offense of “appropriating other people’s work.” Now, his magazine was losing a star that had been groomed as “Malcolm Gladwell 2.0.”

That…

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ClipDis: Turns any Text into Video Mashups

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Originally posted on Gigaom:

Well, this is silly: iPhone video app ClipDis turns your ordinary text messages into short video clips that are entirely compiled of snippets from movies. And by snippets, I mean just that: One word from Maleficent, another from Family Guy and maybe the next from Breaking Bad.

The results are clips that are as rough as it gets when it comes to automated mashups, and not just because there is simply no rhythm to any of this. Sometimes, when ClipDis can’t find a phrase, it even generates a clip with a computer voice and some more or less fitting clip art. But it’s still fun. The app is fast and unpredictable — and you can always get a do-over that mashes up different clips.

There’s also a ClipDis website, capable of generating messaging mashups right in your browser — which really means that there is no excuse not…

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App Marketing Hacks for the New-to-Mobile Marketer Annum Munir


Originally posted on Technopreneurph:

App Marketing Hacks for the New to Mobile Marketer image Blog Featured Image of Popsicle Stick Hack.pngThe web is your playground. Blogs? You could write them in your sleep. Emails? Easy as pie. SEO? You know every white hat tactic out there. You were born to be an online marketer baby. But as the months go by, you’re beginning to see a shift: your customers are moving away from websites to apps. Then your boss notices this trend too.

And, like a sudden clap of thunder, you now have a new responsibility: to manage your company’s mobile marketing campaigns.

Don’t sweat it! We’ll teach you how to traverse this new territory in no time. Here are seven hacks to help you make the switch from web wizard to app marketing master.

A Crash Course on App Marketing vs. Web Marketing

First things first, let’s clear up what app marketing is and how it differs from web marketing. Unlike websites, which are information-focused, apps are intuitive and…

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This startup wants to bring sunlight indoors & make you healthier

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Originally posted on Gigaom:

If your home won’t fit more windows or a skylight, perhaps this is the next best thing. A startup called Sunn has developed a programmable LED light fixture that modulates light to mimic the sun’s rays throughout the day and time of year, potentially making its users feel healthier.

Sunn began as a project at Cornell University two years ago and the team has developed algorithms that control the quality and brightness of its LED light to match the season and hour. The mini sun-looking fixture brightens up in the morning when you set the wakeup time and mellows out to a yellow glow at night as you wind down to the time you’ve set for bed. It stays brighter for longer when the days of summer stretch out, and shorter during the winter months.

Sunn at noon

You can change the settings to suit your needs or desires, and you can even…

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The Partisan Nature of Economy and Economists


Originally posted on orgtheory.net:

Last week, fivethirtyeight.com put up a piece titled, “Economists Aren’t As Nonpartisan As We Think.” Beyond the slightly odd title (do we think they’re nonpartisan? should we expect them to be?), it’s an interesting write-up of a new working paper by Zubin Jelveh, Bruce Kogut, and Suresh Naidu. It went up a week ago, but since it gives me a chance to write about three of my favorite things, I thought it was still worth a post.

Favorite thing 1: Economists

The research started by identifying the political positions of economists, using campaign contributions and signatures on political petitions. This suggested economists lean left, by about 60-40. Not surprising so far. Then Jelveh et al. used machine learning techniques to identify phrases in journal articles most closely associated with left or right positions. Some of these are not unexpected (“Keynesian economics” versus “laissez faire”), while others are less obvious (“supra note” is left, and “central bank” is right).

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8 Guaranteed Ways to Become the Most Proactive Person You Know

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Originally posted on TIME:

startupcollective

This story was originally published on StartupCollective.

One of the things I often tell my team is, “Be proactive in your own becoming.” This sounds like a weird phrase at first, but when you break it down, it makes sense — and it will put you on the path of achievement.

In short, being proactive in your own becoming is a mix of hustle and problem-solving. I have broken it down into eight key points. Some of them are based on words of wisdom from mentors, and some of them are based on my own experiences. All together, they create a clear path to success.

It’s All About You

No one else is going to get you where you want to go – it’s up to you. Your family and friends are a support system, but that is all they are supposed to be for you. They cannot succeed

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